More than 100 million miles have been driven through Maven's on-demand rental for ridesharing program, and more than 9.3 million rides have been given in Maven's shared vehicles.
Maven is popular because it's easy to use and offers some freebies. With their cell phones, users can access a car up to eight minutes before their reservation starts, there are no fuel costs, charging is free at EVgo stations, and for a limited time the system is free to join.
In March, Maven became the first and only program to offer the Chevrolet Bolt EV, with a 238 mile range, for both car-sharing and ridesharing applications. Maven has deployed more than 100 electric Chevrolet Bolts in California.
Now Maven is adding a way for users to make a living called Maven Gig. The system is designed for drivers looking for flexible, affordable vehicle access to maximize their earning potential.
"Maven Gig is enabling freelancers to earn income through multiple sources," said Julia Steyn, vice president, General Motors Urban Mobility and Maven. "Maven is a smart, innovative platform transforming the future of shared mobility."
GM estimates that by 2020, about 43 percent of the U.S. workforce will be made up of workers who freelance. The nature of employment is changing, and Maven Gig is a nimble platform to grow and adapt with the shift.
Maven Gig is an enabler for the sharing economy, providing drivers access to vehicles on a weekly rental basis. Pricing is $229 a week and includes insurance, maintenance and unlimited miles.
The program is live in San Diego; drivers can sign up through gig.maven.com. Maven Gig plans to launch in San Francisco and Los Angeles later this year.
Maven Gig drivers are provided access to vehicles they can use for independent gigs that they choose, such as package delivery, food or grocery delivery, and ridesharing.
Maven Gig has partnered with apps in package delivery, food and grocery delivery, and ridesharing, creating a one-stop shop for drivers to maximize earning potential for all their gigs.
Initial partners include GrubHub, Instacart, Roadie and ridesharing services.
GrubHub helps people find and order food from wherever they are by typing in an address to see restaurants that deliver and also nearby options for pickup.
Instacart allows people to order fresh groceries online by connecting them with shoppers who hand-pick items at a local favorite store and deliver straight to their doorstep, in as little as an hour.
Roadie is an app-based delivery service that puts unused capacity in passenger vehicles to work by connecting people with stuff to send with drivers heading in the right direction. It's been described as carpooling for packages.
With no penalty for early returns after one week, Maven Gig is a low-risk way to test out the freelance economy and get your side hustle on. Potential drivers who do not own a vehicle or are unable to use their personal vehicle can now generate income by participating in the sharing economy.
The deployment in California has shown that the Bolt EV is uniquely suited for vehicle sharing and will be important for the gig economy. The compact hatchback seats five with room for cargo storage, and the flat floor facilitates easy entry and exit. The smooth, quiet electric propulsion is ideal for dense urban areas.
"The gig economy is driving innovation and creating opportunity for so many who want to freelance as their primary source of income," said Harry Campbell, owner and founder of The Rideshare Guy Blog and Podcast. "Maven Gig will make their days more seamless and productive."
PHOTO: In San Diego, California, a Maven Gig driver delivers medication to a client from a shared Chevy Bolt EV. Maven Gig members choose whom they want to drive for, including takeout and food delivery services. (Photo courtesy General Motors)