DENVER, Colorado, June 10, 2013 (ENS) - In May the city of Denver approved two permit plans for car-sharing, and on Saturday car2go North America, a Daimler subsidiary, launched its point-to-point carsharing service in Denver.
Car2go is introducing a network of 300 car2go edition smart fortwo vehicles that will be available for shared use in the Denver metropolitan area. While smartfortwo cars are made in electric as well as gasoline models, the cars in Denver are all petrol-powered.
About 100 car2go smart fortwo cars hit the Denver streets on Saturday, and the company will release the other 200 cars for sharing throughout June, said Nicholas Cole, president and chief executive of car2go North America.
“Car2go is changing the way people move around cities," said Cole. "It has been a proven success in 19 cities around the world, and we look forward to bringing this new form of transportation to the City of Denver."
Denver is the 10th North American city added to car2go’s roster. With a population of 620,000, Denver is the largest city in Colorado and the state capital.
For each city car2go enters, the company establishes a designated Home Area. The Denver Home Area covers an area of 42 square miles, including popular residential neighborhoods, the University of Denver, the Museum of Nature and Science and Coors Field, the home field of Major League Baseball's Colorado Rockies.
Members can find where the cars are parked on the car2go smartphone app, and users need not drop off the car where they picked it up. No reservations are required.
Car2go received an open-area permit from Denver Public Works that allows cars to be parked anywhere on the street where it is legal without having to pay a meter or pay attention to time limits. The company pays an annual fee to the city.
A second type of permit also was approved by the Department of Public Works for carsharing companies that want designated spaces for their cars.
“Denver is thrilled to welcome car2go and point-to-point carsharing to Denver,” said Denver Mayor Michael Hancock. “Walk, bike or ride, Denver is becoming a more multi-modal city every day. Thanks to the, efforts of Denver Public Works and carshare providers like car2go, we’re providing our residents more multi-modal transportation options every day - further elevating Denver’s reputation as a smart, livable city.”
Car2go offers flexibility and convenience with its free-floating network of cars that are available on demand for point-to-point trips. There are no recurring annual fees or monthly fees or rental subscription packages - there are no deposits, parking charges or fuel costs.
The company charges $.38 per minute, a maximum of $13.99 per hour, or $72.99 per day. The car carries a prepaid gasoline card, but if the car2go member fills up the tank, the company provides 20 minutes of free driving time.
Registration for membership is open at denver.car2go.com. For a limited time, all new members who use the promotion code ROCKIES will receive 30 free minutes of driving time, and currently the one-time $35 membership fee is being waived.
Daimler pioneered the service in Ulm, Germany in October 2008. As of May 2013, car2go operates over 7,300 vehicles, which serve 19 cities worldwide such as Amsterdam, Lyon, Vienna, Toronto, Vancouver, Austin, Seattle and Miami.
There are other carsharing companies operating in Denver. OccasionalCar offers the Honda Civic Hybrid, Toyota Yaris and Toyota Corolla on a reservation system. This system charges by the hour and requires users to return their car where they rent it, and rent it for a specified amount of time.
The Hertz On Demand car club offers Denver drivers the Toyota Prius and the Ford Escape with similar requirements and a stiff deposit.
Carsharing contributes to sustainable transport because it is a less car intensive means of urban transport, and the Denver launch of car2go is part of the fast-growing carsharing trend across the United States.
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