In Africa, road transportation is the only way to move goods in many of the 54 member countries with 90% of intra-regional trade. Yet the continent still struggles in logistics providers and goods suppliers. In fact, they are just missing links between the two aspects.
Résumé: En Afrique, le transport routier est le seul moyen de transporter des marchandises dans de nombreux pays membres avec 90% du commerce intra-régional. Pourtant, le continent continue de se débattre dans les fournisseurs de logistique et de biens. En fait, ils manquent juste un lien entre eux.
Launched in January, 2018, “Kamtar” offers an online goods transportation booking platform for both businesses and individual consumers.
It is an Ivorian startup that enables users to book commercial vehicles such as trucks and vans via mobile or web. The company itself does not own any vehicles, but works with logistics and truck owners to fulfill bookings, providing value added services such as vehicle tracking and insurance.
According to the co-founders of Kamtar, which looks up to fill the gap, they say: “Goods transportation is a crucial sector, which if done well, has a “super positive impact” on pricing for the end-consumer, as well as on access to goods through a country. However, in many African countries, logistics companies are unstructured, expensive and offer poor quality of services.”
Kamtar platform allows clients to book specific vehicles in seconds in the city of Abidjan, Côte d'Ivoire. Whatever the customer’s needs are and what they want to transport, they get to order by phone or via Kamtar’s quote module on the internet.
Truck types to choose from on Kamtar
How Kamtar operates?
The client will choose the type of vehicle, their departure, and arrival areas. (See Figure below)
Client will get the price of their quote instantly (See Figure below)
How Kamtar charges per distance covered on specific trucks?
Where: Currency is FCFA.; FCFA is franc CFA
But 1USD = 532.06 FCFA
Client is prompted to fill in the date, time and people to contact on departure and arrival (See Figure below)
Handling rates at Kamtar
Once the client’s request is confirmed, one of Kamtar’s advisers reminds them to confirm everything with the service provider. (See Figure below)
Kamtar a milestone already
Since launching two months ago, over 400 drivers have registered on the platform, with over 15 returning customers using the service regularly.
Challenges Kamtar faces currently.
Perhaps the biggest hurdle for Kamtar has been the illiteracy and lack of tech skills of the drivers registering on the platform. For the platform to work seamlessly, drivers need to use a smartphone and update their activities via the app regularly. As such, a lot of the startup’s work revolves around training drivers, and ensuring jobs are completed according to proper purchase orders, and with transparent pricing.
Kamtar Future Expectations.
A steep climb lies ahead for the startup, and Kamtar wants to first focus on dominating the Ivorian market. However, down the line the company envisages entering neighboring markets, to offer cross-border logistics services.
In conclusion, African Mobilities Observatory – AMO learns that in Africa, road transportation is the only way to move goods in many of the 54 member countries with 90% of intra-regional trade. Yet the continent still struggles in logistics providers and goods suppliers. In fact, they are just missing a link between the two aspects. And that is what Kamtar is trying to offer.
By Joseph Semuju
Community Manager - AMO
African Mobilities Observatory - AMO, MICHELIN.
Jerry Rawlings Mbabali laurence Ullmann David Aurelie KOUASSI marie-pascale baye Kouamé Sylvestre KOUASSI Kouamé Serge KOUAKOU Siaka Ouattara Krapa Ramatou YEOH Alwenyi Catherine Cassidy Kenneth Kyamanywa