Rwanda and Alibaba set up Africa's first e-trade hub, eWTP

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    Rwanda is the first African country to set up an Electronic World Trade Platform (eWTP).


    The government of Rwanda and Alibaba signed three Memorandum of Understanding (MoU) to strengthen the Rwandan economy by promoting policy innovation, enabling cross-border trade of its products, facilitating tourism and boosting the growth of its digital economy. The signing took place in the capital city of Kigali on the 30th of October, 2018.


    ewtp.jpgRwandan President Paul Kagame and Alibaba Group executive chairman Jack Ma, during the official launch of the eWTP in Kigali. (Image source: Alibaba)


    Résumé en français: Le Rwanda est le premier pays africain à mettre en place une plate-forme de commerce électronique mondiale (eWTP).


    What is eWTP?

    The eWTP is Electronic World Trade Platform in full. It is a multi-stakeholder global initiative promoting public-private dialogue to foster a more effective and efficient policy and business environment to enable small and medium-sized enterprises (SMEs) to participate in cross-border electronic trade.


    Kagame, said, "eWTP opens up new frontiers in e-commerce and tourism for Rwanda, and will also boost the capacity and competitiveness of our entrepreneurs and business people."


    "Rwandan producers will be able to sell directly to a much larger set of customers than before while bypassing costly intermediaries. This improves productivity and profitability. There really are no downsides to doing business on a global scale," he added.


    Jack Ma.jpg"I am delighted that Rwanda is the first eWTP partner in Africa, and I look forward to the development of an innovative digital economy here. Entrepreneurs in Rwanda, and elsewhere in Africa, are ready to seize the opportunities offered by the digital economy. It is up to all of us to help them succeed." Jack Ma said.







    How will the eWTP work?

    Under the agreements, Alibaba will work with the Rwanda Development Board (RDB) to help Rwandan SMEs sell their products, including coffee and handicrafts, to Chinese consumers through Alibaba's online marketplaces.


    With more than half a billion consumers, Alibaba is the world’s largest online commerce company and home to leading cross-border marketplaces where Chinese consumers look to find the highest quality products from around the world. Several brands of Rwandan single origin coffee are already available for sale on Alibaba’s Tmall Global platform.


    Alibaba's travel services platform, Fliggy, and the RDB will also work together to promote Rwanda as a tourist destination through a Rwanda Tourism Store for booking flights, hotels and travel experiences and a Destination Pavilion where Chinese consumers can learn about visiting the country, including its beautiful natural parks, through engaging video content.


    The Payments

    Alibaba affiliate Ant Financial will share expertise in inclusive financial tools, such as mobile payments, to support the Rwandan digital economy.


    For policymakers

    Alibaba will host a three-day workshop at its Hangzhou headquarters to showcase the nature, capabilities and promise of a new digital economy through the first-hand experience with digital finance, logistics, e-commerce and big data industries. A delegation of Ministers and government officials responsible for the development of Rwanda’s digital economy will attend a workshop in Hangzhou in January 2019.


    Alibaba is also committed to providing capacity building to academics, policymakers and entrepreneurs on how to grow a digital economy. The Global E-commerce Talent Program (GET) is a five-day course to boost the competencies of Rwandan university teachers and deepen their understanding of the e-commerce industry, so they can train digital talent and future entrepreneurs to compete in the global economy. Fifty lecturers from Rwanda’s top universities attended the first GET program in August organized by Alibaba Business School in partnership with the Ministry of Education’s Higher Education Council and the RDB.


    eWTP Future Expectations

    Clare Akamanzi.jpg“The partnership between Rwanda and Alibaba will change people’s lives for the better. We are committed to leveraging the digital economy to support our exporters, local producers and artisans. We have already seen tremendous attention from Chinese consumers on Alibaba’s platforms in high-quality Rwandan products such as our top-tier single estate coffee, and we are confident that local products and travel experiences will continue to receive interest and support from the more than half a billion consumers on Alibaba’s platforms,” said RDB Chief Executive Officer, Clare Akamanzi.






    Manufacturers, Suppliers, Exporters & Importers from the world's largest online B2B


    By Joseph Semuju

    Community Manager - AMO

    African Mobilities Observatory - AMO, MICHELIN

    November 7, 2018


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