Tesloop, a private company offering Tesla vehicles in its ride-sharing service, is using a "compelling and innovative" way to attract consumers through a "wow" factor, while also being environmentally friendly, finds a new expert evaluation from the In-vehicle UX group at Massachusetts-based Strategy Analytics.
User Experience (UX) refers to a person's emotions and attitudes about using a particular product, system or service.
The Tesloop Cruiser service allows customers to drive a Tesla one-way between cities such as San Diego and Los Angeles, California. Cruiser offers a new way to move between cities on a schedule, for one flat rate price which includes insurance and fuel. Drivers can go by themselves or fill the Tesla with friends and family.
Tesloop customers pick up the vehicle at a Tesla Supercharger in one city and drop it off at another Tesla Supercharger in another city.
Despite the impressive "wow" factor, all is not perfect with the Tesloop service. The analysts found that while Tesloop has a very "to the point" booking process, additional transportation to and from pickup and drop off locations is inconvenient.
Monica Wong, analyst and report author, commented, "The goal in these early days of new mobility services is to collect as much transport data as possible; and short-term car-sharing allows an OEM to easily gain some of that data. But without a focus on the UX, these services will always lag behind ride-hailing/sharing services, which are better positioned to cater to a wider variety of transport use cases."
The analysis shows that the ride-sharing process is similar to applications such as Uber or Lyft, but users get to ride in a luxurious, electric Tesla for longer city-to-city trips in Southern California and Las Vegas, Nevada.
Tesloop provides a higher-end in-vehicle experience. All vehicles provide additional comfort amenities compared to other ride-sharing services. Time and set prices are provided prior to the trip, reducing confusion.
While the pricing of Tesloop appears reasonable compared to a train ticket, it presents similar downfalls to train, plane, or other long-distance transport with the location of pickup/dropoff points. Having to additionally travel to a drop-off or pick-up location inconveniences the user.
Chris Schreiner, director, Syndicated Research User eXperience Improvement Program (UXIP), said, "Tesloop presents a unique, high end car-sharing experience similar to a being on a plane, train or bus ride encouraging you to enjoy the ride. Ultimately, though, the end-to-end user experience of any transport mode needs to be compelling with respect to user-centric factors and this includes adding drop off and pick up at the user’s desired location, to the service."
By Sunny Lewis
Environment News Service (ENS)