5 Replies Latest reply on May 22, 2015 7:31 AM by Eric LEYVAL

    Luxury bikes... the new frontier?

      BN-IJ893_jaudi_G_20150512224408.jpg

      Luxury auto maker Audi AG unveiled its latest bicycle design in Japan this week: an ultralight, high-end bicycle that comes with a price tag fit for a low-end car.

      The limited edition Audi Sport Racing Bike, shown for the first time in Japan at Audi’s showroom in Shibuya, Tokyo on Tuesday, uses a lightweight carbon fiber material for its frame and comes with a price of about $19,650. That’s enough to buy a small car in Japan, though not a new Audi.

      According to the German car maker, the frame of the sports bike weighs 790 grams (27.9 ounces), less than the weight of five iPhone 6 Plus smartphones. They are made of carbon fiber material called T1000 created by Japan’s Toray Industries Inc., which is also used in Audi’s racing cars.

      An Audi spokesman said the bike weighs 5.8 kilograms in total.

      “I don’t have much expertise in bicycles, but I’ve been told it’s extremely rare for a bike to weigh less than 6 kilograms,” he said.

      The spokesman added that the materials used in the bicycle, which are light but extremely strong, are the reason for the high price.

      The bike was first shown at the Geneva Motor Show in March. Only 50 of Audi’s luxury bikes are available worldwide, with at least one to go on sale in Japan soon.

       

      Source: Audi Unveils Ultralight Bicycle With a Car’s Price Tag in Japan - Japan Real Time - WSJ