3 Replies Latest reply on Sep 23, 2015 5:27 PM by Didier Rougeyron

    Honda's new "Paper" ad

      Honda just released an elaborate ad brought to life through stop-motion animation, which took four months to pull off. Featuring thousands of hand-drawn illustrations from various artists, and a dozen or so animators' hands, the ad traces Honda founder Soichiri Honda's first motorcycles to future innovations like outboard motors, automobiles, racecars, etc.

      The creative concept behind the ad, Pes tells me, was the idea that so many of Honda's innovations had started as little more than a sketch. As delivered, the spec was to bring to life the story behind the countless napkin sketches that Honda's engineering team had made over the years, illustrating a new project.