It was early this year (2017) when Vivo energy Uganda launched a social media road safety campaign in a bid to save lives. This was all in Collaboration with the Ministry of Works and Transport
On the launch, Hans Paulsen the Managing Director at Vivo Energy Uganda said the one year campaign dubbed “ Twedeko; every life counts” is aimed at reminding all road users of their responsibility adding that safety is paramount to infinity.
Twedeko is a Luganda word for “let us reconsider our ways” or “let us change our ways”.
This campaign utilizes testimonials, pledges, road safety tips and TV talk shows driven by TV and supported by social media.
Speaking at the campaign unveiling in Kampala Mr. Paulsen said they have identified responsible citizens who, through their testimonies and pledges, challenge viewers about their behavior on the road.
This campaign also involves exemplary boda boda riders, taxi drivers and bus drivers who also have some personal examples of road accidents that challenges the way people think and behave on the road.
The campaign has already received a nod from the Uganda Police Traffic Department and the National Road Safety Council.
Where else is such? Could this be of a positive result in the end? Why only a year? Isn't it supposed to be a life long campaign?
In my opinion i think it should be a daily routine forever since the world receives new drivers on a daily basis. They need to be catered for too in a continuous and unending process.